HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

TCL at CES international consumer electronics and technology show 2022

For TCL, a leader in television and consumer electronics, the recent CES international consumer electronics and technology show in Las Vegas was a high-profile opportunity to bring a spotlight to their commitment to sustainable solutions, premium technology and endless entertainment options to customers around the globe.

Pico’s design, build and event operation services helped to activate TCL’s presence and get their message across.

Click here to revisit CES and see how TCL will reshape 2022: https://www.tcl.com/us/en/ces

The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition

The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.

In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.

In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.

OMEN Challenge – The Video Game Game Show

On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.

OMEN’s virtual livestream tournament at PAX Online

Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.

OMEN Underground - A virtual livestream event

Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.

Army Open House 2022

Army Open House 2022 (AOH22), organized by the Ministry of Defence, Singapore, returned in May to commemorate 55 years of National Service (NS), decked with interactive booths and immersive experiences that highlighted the Army’s operational capabilities, platforms and formations.

PUBGM 4th Anniversary ​– AR treasure hunt

Player Unknown Battleground Mobile (“PUBGM”) is one of the world’s highest-grossing mobile games under the technology and entertainment conglomerate, Tencent Group. Published by Proxima Beta of Level Infinite, a Tencent subsidiary, the brand sought to further boost its market share in the key European countries of Austria, France, Germany, Ireland, Romania, Sweden, UK – both by gaining new daily users and converting existing users on other platforms to the mobile game. PUBGM’s fourth anniversary presented a natural opportunity for the campaign to invite players to join in the celebration.

The ultimate result was an adventurous player experience that seamlessly blended real and virtual worlds. Pico was appointed to conceptualise, design and develop the project’s web app, and design and develop its AR treasure hunt.

MWC Barcelona 2023

Technology, communication and commerce converged seamlessly in Barcelona for the annual Mobile World Congress 2023 (MWC) in March. One of the largest and most influential events for connectivity ecosystems, it drew together industry giants and innovators to showcase their latest advanced products and ideas. The booths of HONOR, TECNO and OPPO, activated by Pico, each made an especially deep impact at the show.

20th Shanghai International Automobile Industry Exhibition

In almost four decades, the biennial Shanghai International Automobile Industry Exhibition – otherwise known as Auto Shanghai – has developed into one of the world’s most prestigious and dynamic automotive industry events. Set to run from 18-27 April, the 20th edition is themed ‘Embracing the new era of automobile industry’ and will throw a spotlight on current trends such as low-carbon transformation and industrial chain optimisation.